SEM. SEO. PPC. SMM. CTR. Our guess is that it sounds like alphabet soup to most people, but us, it’s part of our everyday vocabulary. We love this stuff. Internet marketing makes the business world go ’round. We can help you achieve your business goals by incorporating different strategies that pertain to your business. The results can be astounding!
Search Engine Marketing (SEM) is commonly used to describe the paid techniques of marketing your company or website, but it actually encompasses all techniques, paid and organic, of internet marketing.
Search Engine Optimization (SEO)
Business does not thrive on website alone. Search Engine Optimization, otherwise known as SEO, is like chumming the waters for sharks. You want to attract attention. After all, nobody is going to visit your site if they cannot find it. This internet marketing strategy can help you by organically driving traffic to your site and by being found on search engines.
Pay-Per-Click Advertising (PPC)
This internet marketing strategy can be very effective at supplementing traffic; enhancing SEO efforts and bridging the ramp up time needed for search engine optimization or other marketing campaigns. PPC is a cost effective and highly-targeted marketing strategy but only if properly utilized. We can help you by minimizing the learning curve and by effectively managing your hard earned cash wisely.
Social Media Marketing (SMM)
Rapidly becoming an integral part of internet marketing, SMM should reside in everyone’s marketing toolbox. Selling by not selling – building relationships and fostering them through online engagement is the name of the game. Using the internet to promote your ideas and products virally is a great tactic to build new business. With so many social media venues out there, allow us to help sort out which one’s would best suit your business.
Brand Reputation Management
This is an increasingly critical aspect of Internet Marketing. How is your brand perceived by the public? What are they saying about you and the services you offer? Consumer behavior is driven by peer reviews. Bad reviews (left un-managed) can start a downward spiral to losing business. Would you rather have a 1 ½ star rating or a 5 star? We thought so. If your brand reputation is important to you, give us a call. We concentrate on helping you collect legitimate positive reviews, mitigating unhappy customers and monitoring the internet for bad reviews.* We also have experience with managing reviews on sites such as Ebay and Amazon. We can develop a strategy that will get you the most benefit from your online presence.
We can help you reach your customers
*Nobody can guarantee to remove bad reviews. Most review sites have strict rules preventing this.