Attention Small Business’ with Static Sites
What if you could get an additional 3 or 4 qualified sales leads a month?
Many small business owners spend several thousand dollars on a website to attract more customers, only to get 1 or 2 leads a year, if that many, or more spam. This leads to “Website Resentment.” Owners keep a website because “they have to” have one, but don’t want to waste another dime on it.
Enter the Internet Marketing System.
Using proven low cost strategies you can
- Make more money by more ready-to-do business to your email, phone or door.
- Save money by extending the life of your website.
- Make your sales easier.
What is an “Internet Marketing System”?
Picture a complete old fashioned Thanksgiving Day meal. You have the turkey, sweet potatoes, cranberry relish, homemade bread rolls, mashed potatoes and gravy, veggies and pumpkin pie.
Now you could eat any one of these until you were full, but you wouldn’t get the same over all satisfying experience as eating a little of each dish.
An Internet Marketing System a series of repeatable processes across multiple contact points to reach and bring in qualified potential customers. A good Internet Marketing System uses contact points across email, website, search and social media.
No Internet Marketing System will work without considering 4 key areas.
1. A Defined Target Market
If you don’t know who you are talking to, you don’t know what to say! Ask yourself “Who is most likely to buy what I sell and appreciate it?”.
2. A Compelling and Meaningful Marketing Message
If your product or services look just like your competitors then price becomes the deciding factor! It is your job to help your potential customer see why they should use you over all other options, regardless of price.
3. Contact Points
If you send your message to space no one will hear you! There’s no magic in marketing using Facebook or Twitter, Google or Bing (or email for that matter). You need to send your message to where your customers and potential customers are most likely to receive it.
4. Do it Again and Again – Regularly
If you want a steady flow of potential customers, you need a steady flow of messages. This is the only way to generate sufficient deal flow and allows you to pick and choose whom you do business with.