We know that there’s a lot techno-babble out there. We can help translate! There’s no Geek-speak here. We explain everything in plain English that you can understand. Here are answers to some frequently asked questions.
PCI Compliant Web Servers
We recommend and require PCI DSS (Payment Card Industry Data Security Standard) compliance on our web servers hosting eCommerce websites. This is a key standard for credit card processing and something we offer. For more information on how PCI compliance applies to merchants, see the PCI council website.
What does my website look like on a smartphone?
It can be difficult to know how visitors see your website on mobile devices. After all, nobody owns every mobile device available (none of my friends anyway). One of the best ways to test on devices you do not own is to use an emulator. Many emulators are available on the internet and can provide you with a good sense of how things look.
Below are a three emulators that should do the trick:
So, how did your website do? Looking good? If not, you can always give the lads at Seamróg a call.
What is a CMS?
CMS stands for Content Management System. In the world of websites, some of the most popular are Joomla, WordPress, Drupal and DotNetNuke. By using a CMS as the platform for a website, developers can create and implement a site rapidly that contains complex functionality, but that can also be maintained by non-technical users.
What does CTR and CPC stand for?
CTR and CPC are terms related to pay-per-click types of search engine advertising.
CTR stands for ‘click through rate’. Click through rate indicates an ad’s performance related to attracting visitor clicks (search engine users acting upon your ad). To calculate CTR, divide the number of times user clicked on your ad by the number of times the search engine displayed your ad. In other words clicks/impressions. Often, as you build ads that are more effective (higher CTR), you will see a lower CPC.
CPC stands for cost per click. This is the dynamic rate you pay search engines each time a visitor click on your displayed ad. Often, the more relevant your ad is and the better it performs and the lower this rate can be. CPC is usually determined through a bidding process. This process includes simple price type bidding, but can be heavily biased for customer experience by a search engine. In other words, if you seem to offer something better to the search engine user, the search engine may cut you a break on the cost per click.
One of the best methods for increasing CTR and decreasing CPC is to run two (or more depending on click/display frequency) similar ads against each other (random display split). This is called an A/B Split. Search engines have mechanisms in place to automate this so that comparisons can be fairly made. As the results of two competing ads come in and become clear, revise the ad that is performing poorly. Change just one thing at a time so you can be clear about what is working or not working. This is a complex topic, but I hope this gives a better understanding of these terms.
What does PPC mean?
PPC stands for ‘pay-per-click’ and includes paid search engine listings, often at the top or side of search engine results pages (SERPs).
What does SEM mean?
SEM stands for Search Engine Marketing. SEM encompasses all of the organic techniques included in SEO as well as the direct paid techniques like paid listings, Social Media Marketing (SMM) and Pay-per-click (PPC) advertising. While it technically includes SEO or organic techniques by definition, most often people are referring to just the paid techniques when using the term.
What does SEO mean?
SEO stand for Search Engine Optimization. It encompasses practices that are intended to increase a sites ranking on search engine results pages (SERPs). SEO includes all types of ‘organic’ methods which can be classified as ‘white hat’ or ‘black hat’. White hat methods are considered ethical and penalty-free and use visitor focused techniques that search engines look for. Black hat methods are considered unethical and can result in serious penalties including complete delisting of a domain. Organic methods are those that do not require a direct payment to the search engine.
Approaches to SEO include tactics like:
- LINK BUILDING (UNPAID)
- CONTENT OPTIMIZATION
- KEYWORD FOCUSING
- URL OPTIMIZATION
- SITE STRUCTURE
- CODING TECHNIQUES AND VALIDATION
- FORMATTING TECHNIQUES
- SITE AND PAGE PERFORMANCE
This is by no means an exhaustive list of tactics, but it does illustrate the concept in a general way.